Marketing and Communications

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What We Do

We’re committed to connecting students and our community with meaningful opportunities to empower their lives. The District Marketing and Communications team is here to promote, explain, and support our 10 colleges throughout Arizona and nationally.

Working hand-in-hand with our local college Marketing and Communications teams, our department creates stimulating and impactful marketing efforts that tell the story of our colleges, connect with students where they are, and elevate the stature of our shared brand throughout the Maricopa community.

 

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Our Brand

Maricopa Community Colleges provides a comprehensive, strategic, and creative blueprint on how to capture our identity, values, and visual representation. Our brand guidelines serve as a roadmap to ensure consistency and coherence across all aspects of brand communication—from logos, colors, and typography to tone of voice and messaging style.

We recognize that brands are more than just guidelines. By defining these parameters, we aim to provide a complete infrastructure of tools and resources with the goal to empower us all in strengthening our brand and how we present ourselves to our students and community.

See Our BrandDownload Our Logos

We’re Here to Help

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Marketing Support

Get help with communicating to students, telling your story, and creating marketing materials that resonate with your audiences.

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Communications Support

Find support aligning and strengthening your internal and external communications efforts.

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Recruitment Support

Fuel your recruitment efforts with powerful resources and compelling materials that create more impactful interactions.

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Employee Resources

Connect with everyday resources and tools for your employee productivity. 

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HubSpot

Get the latest information and support for using HubSpot, the first all-access CRM for Maricopa Community Colleges, to help you reach students, generate leads, and make data-informed decisions.

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Marketing Strategic Plan

A Path Forward

District Strategic Marketing Plan 2023-2026

The 2023-2026 District Strategic Marketing Plan (SMP) provides a comprehensive outline of marketing goals and objectives that aligns the Maricopa Community College's marketing and brand with the overall Strategic Plan. Through work guided by the Marketing, PR, and Communications (MPRC) task force, four goals were identified:

  1. Create new branding strategy for individual college brands and the District.
  2. Implement additional technology and tools to enhance and develop new lead-generation capabilities for the colleges and the District.
  3. Create a System-wide approach to reporting marketing KPIs to college and District leadership.
  4. Provide additional capacity for the college marketing teams to ensure consistency in quality across the District.  
     

See the District Strategic Marketing Plan

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