Our Brand Standards
Brand guidelines provide a critical framework that ensures a consistent and cohesive brand identity across all touchpoints. The guides below are resources that can be leveraged across multiple departments to define elements like logo usage, color schemes, and tone of voice.
Together, this framework builds a solid and recognizable brand presence that enhances brand recognition and fosters trust and loyalty among audiences, creating a lasting and impactful brand image.
Our logo kit contains all permissible logos used in the Maricopa Community Colleges and college-specific brands.
This guide provides a blueprint for maintaining visual and design consistency for the District and our 10 colleges in print and digitally designed materials.
Our web style guide helps provide guidance and best practices within the Common Framework and Drupal platform, ensuring a uniform and user-friendly online experience.
Our editorial style guide, based on the AP Stylebook (with a few Maricopa-specific anomalies), helps provide a framework for consistent writing and formatting in communication.