Opportunity Campaign

The Opportunity Campaign is a bold and transformative brand awareness initiative aimed at challenging traditional perceptions of higher education while reframing the narrative around community colleges.

Designed to highlight the collective strength and shared values of the 10 Maricopa Community Colleges, this campaign positions Maricopa Community Colleges as a powerful force for change and innovation in the academic landscape.

By championing the opportunities, resources, and unparalleled accessibility our colleges provide, we can further differentiate ourselves so that our community recognizes our distinct and unmatched value. We are no longer a second option; we are the best option.

Making an Impact

Through strategic, data-driven marketing efforts, the Opportunity campaign amplifies the reach and awareness of our 10 colleges, driving enrollment, deepening engagement, and elevating our brand across Arizona. The metrics presented reflect performance during fiscal year 2024–2025.

7.5K

Application/Lead Conversions

73M

Impressions

$1M

Dollars Invested

+$10M

Return on Investment (ROI)

Reaching Our Audiences, Where They Are

Our marketing strategy is built on meeting people where they are—both digitally and physically. This section highlights the wide range of media channels we use to reach prospective students, parents, and community members across diverse audiences. From targeted digital campaigns and social media ads to high-visibility billboards, streaming platforms, and print publications, each placement is intentionally selected to maximize reach, relevance, and impact. These placements demonstrate not just where we advertise, but how we align messaging with audience behaviors to drive real results. The Opportunity Campaign ads are actively running on the following selected channels listed below.

Commercials

Video is one of the most effective formats for driving awareness and action. Our commercial placements, whether it’s live TV, on-demand shows, or short-form online videos, are designed to meet people where they are with messaging that sticks.

Digital Advertisements

Our digital strategy includes high-impact placements on search engines, social media, video platforms, and carefully selected websites based on audience behavior and campaign goals.

Out-of-Home

High-visibility ad placements are featured throughout the Valley via billboards, public transit, airport signage, and more.

Opportunity Light Rail

Light rail advertising delivers high visibility, reaching thousands of riders, drivers, and pedestrians daily across diverse neighborhoods. In June 2025, light rail trains averaged 5 daily round-trips across 38 miles, serving nearly 889,000 passengers.

Print Advertisments

Delivering messages through trusted print publications to reach specific communities and interest groups.

Opportunity Landing Page

Our landing page is optimized for both desktop and mobile, written with clear calls to action, and aligned with the messaging and visuals of the campaign that drives traffic to it. By streamlining the path from interest to engagement, we ensure that every click counts.

See Our Landing Page

Opportunity Campaign