The Opportunity campaign is a bold and transformative brand awareness initiative aimed at challenging traditional perceptions of higher education while reframing the narrative around community colleges. Designed to highlight the collective strength and shared values of the 10 Maricopa Community Colleges, this campaign emphasizes the opportunity in everything offered through the District.
The campaign positions Maricopa Community Colleges as a powerful force for change and innovation in the academic landscape. By collectively using the opportunities, resources, and accessibility our colleges provide, we can further differentiate ourselves so that our community recognizes our distinct and unmatched value. We are no longer a second option; we are the best option.
Through strategic platform placements across mediums that benefit from District-level buying power, the campaign ensures a unified message that resonates system-wide, elevating our college brands while spotlighting the transformative role of community colleges in shaping futures.
Digital Marketing
Digital marketing advertising is one of the most effective ways to reach a large target audience through various digital mediums such as search engines, social media, websites, and mobile apps. These efforts are a way to connect with prospective students, build brand awareness, drive traffic, generate leads, and ultimately increase enrollment.
Television Advertisements
Television Advertisements
Television advertising remains a potent force in the realm of marketing, as its enduring effectiveness lies in its ability to engage viewers through a combination of audiovisual elements, storytelling prowess, and strategic placement. Television commercials have the unique capacity to evoke emotions, build brand awareness, and influence consumer behavior on a massive scale.
The Opportunity Campaign commercials are actively running on the following selected channels listed below.
Movie Theater Advertisements
Advertising in movie theaters presents a compelling opportunity to engage with audiences in a uniquely immersive and captive environment. As patrons await the start of highly anticipated films, they are receptive to absorbing content, making cinema advertising an effective means of capturing attention and driving brand awareness. With large screens and powerful sound systems, movie theaters offer an unparalleled platform for delivering visually stunning and impactful advertisements that leave a lasting impression on viewers.
Movie Theater Placements
Fatcats Gilbert Cinema 6
Fatcats Surprise
Fatcats Queen Creek
Fat Cats Mesa
AMC Dine-In Esplanade 14
AMC Surprise Pointe 14
Harkins Arizona Mills 18 IMAX
Harkins Arrowhead Fountains 18
Harkins Chandler Fashion 20
Harkins Gateway Pavilions 18
Harkins Shea 14
Harkins Superstition Springs 25
Harkins Scottsdale 101 14
Harkins Chandler Crossroads 12
Harkins Santan Village 16
Harkins Christown 14
Harkins Tempe Marketplace 16
Harkins Park West 14
Harkins Norterra 14
Harkins Queen Creek 14
Harkins Estrella Falls 16
Harkins Lake Pleasant 9
AMC Ahwatukee 24
AMC Centerpointe 11
AMC Superstition East 12
AMC Deer Valley 17
AMC Mesa Grande 14
AMC Arizona Center 24
AMC Arrowhead Town Center 14
AMC Desert Ridge 18
AMC Westgate 20
Cinemark Mesa 16
Picture Show at Superstition Springs
Regal Gilbert Stadium 14
Majestic Tempe 7
Majestic Gilbert 8
Chandler 9
AZ Central Advertisements
Screen Takeover Advertisements
Advertising through screen takeovers presents a dynamic and compelling opportunity to capture the undivided attention of the audience in the digital landscape. A screen takeover seamlessly integrates an advertisement across the entirety of the screen, ensuring maximum visibility and impact. This immersive approach not only guarantees immediate engagement but also allows us to deliver our message with unparalleled creativity and visual appeal. Advertising with AZ Central and USA Today offers a wealth of advantages for us to expand our reach and enhance our brand presence in the digital realm.
Radio Advertisements
Radio advertising stands out as a powerful and enduring medium with numerous benefits. From its widespread accessibility to its ability to engage listeners on a personal level, radio offers unique advantages that continue to make it a compelling choice. Its adaptability, cost-effectiveness, and wide-reaching impact make radio a cornerstone of modern campaigns.
| 98KUPD | ||
|---|---|---|
| Daypart | Spots | |
| Monday–Friday | 6 am–10 am | 4 |
| Monday–Friday | 10 am–3 pm | 3 |
| Monday–Friday | 3 pm–7 pm | 3 |
| Saturday–Sunday | 6 am–7 pm | 3 |
| Matching Streaming Schedule | 13 | |
| Weekly # of Commercials | 26 | |
| ALT AZ 93.3 | ||
|---|---|---|
| Daypart | Spots | |
| Monday–Friday | 6 am–10 am | 3 |
| Monday–Friday | 10 am–3 pm | 4 |
| Monday–Friday | 3 pm–7 pm | 3 |
| Saturday–Sunday | 8 am–6 pm | 3 |
| Matching Streaming Schedule | 13 | |
| Weekly # of Commercials | 26 | |
| Qué Buena 105.9 | Univision | KHOT-FM | ||
|---|---|---|
| Daypart | Spots | |
|
Monday–Friday |
6 am–10 am | 3 |
|
Monday–Friday |
10 am–3 pm | 3 |
| Monday–Friday | 3 pm–7 pm | 5 |
|
Saturday |
10 am–3 pm | 1 |
| Saturday | 3 pm–7 pm | 1 |
| Sunday | 10 am–3 pm | 1 |
| Sunday | 3 pm–7 pm | 1 |
| Monday–Friday | 5 am–6 pm | 3 |
| Monday–Sunday | 12 pm–12 pm | 7 |
| Weekly # of Commercials | 25 | |
| Amor 106.3 | Univision | KOMR-FM | ||
|---|---|---|
| Daypart | Spots | |
| Monday–Friday | 6 am–10 am | 5 |
| Monday–Friday | 10 am–3 pm | 5 |
| Monday–Friday | 3 pm–7 pm | 5 |
| Saturday | 11 am–5 pm | 3 |
| Monday–Sunday | 6 am–12 pm | 7 |
| Weekly # of Commercials | 25 | |