District Campaigns

The Opportunity campaign is a District-led initiative that helps drive top-of-funnel awareness and educate the market about our 10 colleges. This campaign features a distinct look and feel that sets it apart from other efforts with graphics and videos that further advance our collective brands and shared values.

Winner of an NCMPR Paragon Award gold medal, the Start Here. Finish Here. campaign leverages the collective expertise of our college marketing teams and subject matter experts to promote our new 11 bachelor’s degrees aimed at addressing our state’s critical labor shortage across diverse workforce sectors.

The Fast Track Training marketing effort, in coordination with the efforts of enrollment and curricular teams, promotes Maricopa Community Colleges’ fast track certificates and microcredential pathways. This campaign ensures students are aware of our innovative solutions to providing quick workforce training in the form of credentialing and badging to meet their goals and supply talent to key industries in Maricopa County.

The High School Awareness campaign exposes high school students to our college brands and the opportunities and benefits offered by all 10 colleges. It uses Google, Meta, and Demand-side Platform advertising (in addition to digital and static signage in Valley high schools) to create awareness of early college opportunities and which of our colleges are close to students.

The MaricopaNursing campaign introduced advertising and a revamped webpage to raise awareness about our multi-college nursing program, the available degree and certificate pathways—including our new RN to BSN bachelor degree, and how students can take classes and then apply them once they’ve been formally admitted to the program.